Maybe one day you will, but not today. Yes, we do that all the time. Will Ferrell has started a podcast as the character he played in the movie of the same name. Just simplicity.
Ron Burgundy Finally Figures Out What a Podcast Is Just in Time to See omnystudio.com/listener for privacy information. Yes. Thats an insanely large but insanely accurate number. Its just a disconnect. Two really different examples. See omnystudio.com/listener for privacy information. The money you might get from overserving the Spotify audience or doing marketing on Spotify to get downloads does not necessarily result in the same return. This one seems like its much more real, and you have a terrestrial radio business that is undergoing its own massive change. Just SKIP them, also they complain about the live audience which I get but I doubt theyll change it. Yes. How do you make sure they get attention? It often is. To answer your other question, if this industry were to wholly move to a platform like Facebook or YouTube, its a different platform. Film series [ edit] Ron is joined by his ex-girlfriend Doris Kearns Goodwin. The Ron Burgundy Podcast Big Money Players and iHeartPodcasts Comedy Society & Culture Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Launching in early 2019, the podcast will be co . In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. Podcast star Joe Rogan mocked Donald for attempting to brand Florida Gov. Sign up free 0:00 0:00 Company About Jobs For the Record Communities For Artists Developers Advertising Investors Vendors its like having a radio show with magic, or hiring a clown but everyone is wearing blindfolds. He was like, I believe in this medium. By the way, 75 percent of that third is broadcast radio. Theyre not in charge, right? Everywhere we distribute to today and candidly, where the lions share of our listening happens is on platforms that are all created equal in terms of the economics that flow back to the publisher, in this case, iHeart. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. No Longer So. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! We give a ton of in-show podcast promotion as well. We all are. Sometimes these restructures are a little bit fake. If you can never get enough true crime Congratulations, youve found your people. Youre still getting the full ad load. I know. See omnystudio.com/listener for privacy information. As two easy examples, we have multi-year relationships with Malcolm Gladwell and Pushkin Industries and then with the NFL. What is the audio drama today? Im open to video. I dont have this concern in the same way I had it when I was writing text-based articles for HowStuffWorks.com 20 years ago or when I was focused on social and digital video at Discovery Communications. Youre saying we have to innovate and push back in it, but its still just promo codes. I cant find the reason in podcasting. They were really good storytellers; they could take anything from air conditioning to artificial intelligence and tell a story about a topic. Theyre all looking for internships.
The Ron Burgundy Podcast (Podcast Series 2019) - IMDb Carolina Sums Up The Whole Podcast (The Ron Burgundy Podcast) Ron and Carolina are terrorized by Gilly The Clown, who teaches us about death. Are you open to video?
Ron Burgundy | iHeartMedia Ill answer it this way. I dont depend on it. Its clearly not as regulated as radio. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand.
Ron Burgundy Podcast Season 4 Is Back on iHeartRadio! Weve actually noticed in the last two or three months that its a very timely question for us at our businesses, because I feel like weve moved off the direct response business too fast. Ron and Carolina get advice about how to navigate the dark web. Read more Ron Burgundy And Brooke Shields Discuss Modeling, Studio 54, And More. Yes, its about my competitors, I get it. Its incredibly collaborative. You mentioned that you had experimented with subscriptions. Are you feeling the pinch of the ad downturn? Every single question is about org charts. His team makes some of the biggest podcasts around, with huge talent like Will Ferrell, Shonda Rhimes, and Charlamagne tha God, who youll hear Conal talk about quite a lot. There is no moment where theyre surprised a month or two later that such-and-such advertiser has been underwriting their entire slate and they hate that brand, or something like that. The Ron Burgundy Podcast From iHeartRadio Returns For Season 2 With An Interview With Kamala Harris Joshua Dudley Contributor I write about podcasts Aug 8, 2019,02:16pm EDT This article. I think if you were to sit down with any of these creators who are on broadcast radio, they would openly say it to you. I fell in love with this medium 10 years ago. To put it simply, we have a platform. Menu. This show is also a podcast where we capture the file, distribute it as an on-demand thing, and then it drives upwards of 15 to 20 million downloads a month. I understand where we sit in the pecking order in terms of cume. Are you saying, Its actually billions of podcast impressions? One San Diego legend joins another for the definitive interview with the San Diego Chicken. The Ron Burgundy Podcast is a free audio and video podcast hosted by American comedian and actor Will Ferrell. They could have published them on YouTube. It was the only time Ive ever gotten a call from somebody. Its gone. When you say direct response in the context of performance marketing, these are the words the ad agency invented to describe very simple concepts. via Podcasts. Youve been more or less anti-subscription. Its a great question, because isnt everything direct response at the end of the day? StraightioLab is an intellectual podcast where smart comedians George Civeris and Sam Taggart unpack the rich, multi-colored tapestry of straight culture. 1 on Apple Podcasts Top 200 in the opening weeks of both seasons 1 & 2. You brought up SEO. Thanks to all of you for coming to the HotPod Summit. 1 commercial podcast publisher globally with over 20,000 podcasts available on its iHeartRadio platformboth of whom are kind of a big dealannounced today "The Ron Burgundy Podcast." Are you doing that? It made it the medium that the internet promised creators it would give them but hadnt yet. Most of people acting strangely, politicking at work, or behaving badly is born out of insecurity. The Ron Burgundy Podcast | Podcast on Spotify Home Search Your Library Create Playlist Privacy Center Cookies Preview of Spotify Sign up to get unlimited songs and podcasts with occasional ads. #moviepodcast #podcast #anchorman #ronburgundy #paulrudd #willferrel Who are we? Nothings perfect, but its pretty close to perfect. WARNING: This episode was haunted by a ghost. Host, Producer, and Writer on The Ron Burgundy Podcast, Host on True Romance with Carolina B, and Guest on The Daily Zeitgeist, Everything Iconic with Danny, and Behind the Bastards. We all know what a YouTube video is, because YouTube has designed the constraints of the platform to produce that thing. This has made podcasting different. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling.Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack O'Brien, Miles Gray, and Nick StumpfExecutive Producer: Mike . Most of them are like, Facebook wont give us the time of day. It didnt go well for him either. Yeah. And then overlay iHeart marketing across all of it, so we grow the whole thing bigger and be able to make more revenue together. If you love digital audio and you want real reach, there is no way to get real reach in digital audio. So if you could just bring back the old format that would be great.
The Ron Burgundy Podcast | Podcasts on Audible | Audible.com Thats a really cool medium if only it were video. Podcasting is not video. It is a centralized medium when it comes to RSS feeds. Were going to buy ads somewhere where someone will push the button and download the episode, the number will go up, and hopefully some of them will stay. No, because podcasting is a decentralized medium insofar as its distribution is concerned. We obviously have a podcast team, run by the president of the iHeart Podcast Network, Will Pearson. Its back to the org chart a little bit with this. Its three guys who are hilarious and fantastic. Does that worry you? Will Ferrell stars as his infamous Anchorman character "Ron Burgundy" in his very own comedic podcast. It has brought in underrepresented creators like nothing else weve done.
The Ron Burgundy Podcast - podcasts.google.com But that maverick approach has included some controversial steps as well. Thats actually a podcast we make together thats actually awesome. I can go on as long as I want.. Again, I hate to keep repeating it, but I dont see the problem Id be fixing. We havent even discussed the trust issues that are very real on social media. In podcasting, it is fundamentally different. I make content. Big Money Players and iHeartPodcasts. The Ron Burgundy podcast is back for season two, starting August 8th! Credits: Host, Writer, and Executive Producer: Ron Burgundy Co-host, Writer and Producer: Carolina Barlow Producer: Nick Stumpf Talent Producer: Anna Hossnieh Writers: Andrew Steele and Jake Fogelnest Engineered, Mixed and Edited by Nick Stumpf Learn more about your ad-choi If I was to reframe what you just said more rudely, you could say that you have a division full of older distribution and you have a division full of newer distribution. Really, really terrible. Ron listens to an Opera Singer, to see what all the hype'sabout. I think the first five or six years of the podcast industry can honestly take credit for several companies that are around today, like Mailchimp, Blue Apron, and probably the mattresses that we all sleep on. I also think theres a new thrust in influencer marketing. We have this mantra at the company that Any seller can sell anything any day of the week wherever they live and work, and that has rung pretty true. We love talking about movies, tv shows, and everyth. I choke my audience if I choose to pull my RSS feed out of a distribution app, because people who go there and expect it there wont see it anymore. Thats not really how it works. There is very little competition, and theres very little, They do that and we do this. In fact, I think the only way we succeed, and the reason we have succeeded, is that it has been quite the opposite of that. Perhaps its because there is nothing broken in the distribution and monetization model today. Ron hires a new co-host. Thats interesting. Even if ultimately it was frustrating to the creator network, usually when there was a huge shift in a business model, the newer platforms were fixing a problem. Have you had conversations with Spotify about making stuff exclusive? In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things . Humans have a predilection for overcomplicating things. I think that its okay to innovate over here, and with the direct response folks, they innovate in their own way. Thats loosely how its orgd out. Aren't. Real. We are an obsessively, widely distributed content company. Then, up and coming Tim Heidecker joins him. When you pay for a subscription on most platforms, and you receive a podcast that somebody else is piping into that platform through an RSS feed, nothing has changed about it. Ron Burgundy! The longer answer is, were in an odd economy. If youre a marketer, and this was a well-worn, tried-and-true way to market over the last 10, 20 years, that just got a lot harder. The Ron Burgundy Podcast Big Money Players and iHeartPodcasts Subscribe Visit website Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! I know that sounds like, eh, its kind of boring. Its not for them, its a multi-billion-dollar business, so I want to be more a part of that. Live it up. You walk into a holdco in New York and youll say, I know were going to talk about podcasting today. We have a huge digital revenue sales team run by Carter Brokaw, whos fantastic. It didnt hurt that this explosion hit podcasting. One is called the multi-platform group. Was Great. You just saw it happen. I know that sounds crazy. Thumbs up or thumbs down, library. Were all watching metrics daily inflation rates, interest rates, unemployment rates, the Ukrainian war. I havent found a business model that proves it differently, so I think it behooves all of us to plug that pipe into as many distribution points as possible. We realized that maybe our greatest asset was the people who worked there. Ron and Carolina interview an actual, real live psychic after Ron gives listeners their horoscopes. In some part, because of what Apples moves are, but its getting harder. You became the CEO of a formal division thats responsible for podcasts. It has made conversations with creators really simple, because you can rest assured that at some point in the conversation they will ask, How are we going to distribute? Lets hang with Will Ferrell for a second. After two or three years of just running the podcast division, I was made the CEO of the digital audio group.
Global Player | The Ron Burgundy Podcast - Podcast You got it. Its called Hot Pod, written by our very own Ariel Shapiro. Thats really cool, but its not mutually exclusive. 2023 Vox Media, LLC. This is like a $1,000 CPM host-read ad right here. We ran a 30-second ad for The Ron Burgundy Podcast on broadcast radio every single hour in 160 markets. No. NEW YORK - December 3, 2018 - The legendary newscaster Ron Burgundy and iHeartMedia, the No. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Do you even talk to them, or are you just like, Screw it, take my RSS feed? Carolina Barlow is Will Ferrell's assistant and co-host of The Ron Burgundy Podcast. Ron sits down with Boris Johnson and gets into the restaurant business with Guy Fieri. This is the only room where you can say that and people perk up. The medium. Actor Will Ferrell said Thursday at the Podcast Movement conference in Los Angeles that he has begun live-taping performances he is doing in L.A. which will serve at the anchor of The Ron Burgundy Podcast 's forthcoming outing. That is some real Silicon Valley stuff. I think some of that is because a lot of the folks who are in power at marketing companies were also in power 10 years ago when the last major downturn happened, and certainly two, three, or four years ago when COVID-19 hit. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin Ma Ron and guest RuPaul countdown the top 10 women of all time. Podcasting is a mass-reach medium. Its not that being inside Discovery was bad, it was just different. Bob Pittman can buy Stuff Media and say, You know what? Associate Producers: Anna Hossnieh and Sophie Lichterman. There are iHeartRadio streaming channels that show up on your electronic programming guide on Roku. Why is that? Cut to 10 years later, and that has become almost as and in some ways more successful than the source of it, the website.
Will Ferrell Takes 'Ron Burgundy Podcast' Live; His Network Is I will test anything. Join America's favorite . Because if youre launching new stuff, youve built the archive, you built the library. Listen to Decoder, a show hosted by The Verges Nilay Patel about big ideas and other problems. A million monthly downloads or more is a ton. They apply, they get admitted, we build a bit of a podcast studio at their house, we teach them how to use the gear, we teach them how podcast marketing should work, and most importantly, we teach them what a business deal should look like in podcasting, so that they know walking into it. The Ron Burgundy Podcast 5M ago Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Thats where the VC money went. In around 2008, I was the general manager of a company called HowStuffWorks.com, and we were acquired by Discovery Communications. I dont predict what we might get. Co-produced by Funny or Die and iHeartRadio, the show has already been given a two-season, 12-episode order. Its the suspense for the org chart question. Our partnership with him is to monetize his shows better than he thinks he could himself, but to also co-produce a whole new slate of shows. Im like, They dont need to be if they dont want to be. We have a few minutes left. Were like, Hey, you should buy podcasting. There was a moment on YouTube, around 2010 or something, where we all realized the same thing. Hopefully the truth will be revealed during the first season of the newly announced The Ron Burgundy Podcast. Its not that theyre bad people. So far, that is all we know, which is a shame. Were in total control there. Hes like, I want to get as much audience as possible. I have nothing else to say.
Will Ferrell to Revive 'Anchorman' Character With 'Ron Burgundy Podcast Yeah, we do too. Its really that simple. I certainly wouldnt be where I am as a podcast network without the support of not just the sales team, but the creative juice of the broadcast radio guys. Theres a sigh of relief from the YouTube people somewhere. At iHeart, we felt that we wanted to unlock a lot of the value that we had as a company, and we wanted to make it more transparent to the investor community, to audiences, to researchers, and to analysts. Be as simple as you can in your answers, in your approaches, in your strategies. Like I told you, we all have the same problems. Hes going to leave now.
The Ron Burgundy Podcast: Dr. Lucy Jones on Apple Podcasts I just dont think they get that in a lot of places anymore because of the highly formatted other platforms that theyre making content for. Thats right. All of us do this, including myself. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Is that something you think about as targeting? It was a packed house and a great time. I think Im being conservative with how much of their time is spent on, How do I deploy billions of impressions of house ads a month?. Thats a super good question. I wonder how much Im spending on audio marketing? That number is usually nine or 10 percent of their overall investment. Well do standard, straight-up, quick-turn, host-read ads. There was this new-ish thing called podcasting, so we soundproofed some rooms and threw some people in those people being Josh and Chuck, who co-host Stuff You Should Know and several other shows. This has made direct response brands lives a little harder, because now theres a lot of competition for their best-kept secret in marketing for like five or 10 years. Im very interested in the derivative work potential of podcasts. You are going to describe them to us, we are going to put an ad in front of them, and its going to convert, and then maybe Apple will ruin everybodys business with ad tracking. This is a must-buy bucket of marketing. Ron Burgundy is going live in the next season of his iHeartMedia podcast. Weve dabbled in subscription channels on Apple Podcasts, just because I had creators who came to us and said, Id like to try this. We are very proud of this.
God DAMN that Ron Burgundy podcast sounds awful. : r/podcasts - reddit Will Ferrell reprises his role as Ron Burgundy in the Ron Burgundy Podcast. Some of this is obvious. Broadcast radio is a highly formatted media type. Our podcast division, the iHeart Podcast Network, was seeing explosive growth, and I thought we were doing a good job. I dont see it in podcasting, and maybe thats why Im not super concerned. Anybody in the room, and most of us do work in podcasting, know that number is harder and harder to get every day. It makes sense to me. You start to reverse-engineer all the content you make because that works best on such-and-such platform. I mean, aside from the iHeartPodcasts app, obviously. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Youd be surprised actually, as much as it may sound nuts, the extent to which youre innovating by iterating many different reads, at many different lengths, and many different placements across a show. Whats your best TikTok meme? Over the last 10 years, I think it has been a question of them figuring out what they are as a platform and what the next chapter for them should be, whether its the metaverse or just doubling down on making newsfeed better. Everything will get better, faster, and easier if you parallel-path projects. All I see is this constructiveness across these two segments. A podcast from The Verge about big ideas and other problems. See omnystudio.com/listener for privacy information. We do talk to them. Usually, yeah.
The Ron Burgundy Podcast Is Here And It's Glorious And A - Forbes We started a company with Will Ferrell called Big Money Players. Whereas if I were to decide to stop distributing or making content on my YouTube channel, my brand just goes away. How do you do it? Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Do you think the industry is mature enough to be like, Actually, what you all need is a business affairs group? On iHeart Media. Yeah. Folks trusting social media less, influencers having less success on social media because of that, and therefore marketers being like, I dont know what to do with this.
Reviews for The Ron Burgundy Podcast | Podbay We have talked about a lot of your shows, and we have talked about all of the new things youre doing. So of course I asked Conal about that and lots more. So now its digitally infused, data-infused listening that they can target digitally. I end on this team because its very important, we have our business affairs team. Radio is a more ruthless industry than podcasts. I dont have this concern in podcasting. Theyll do it for usually one of two reasons.
Ron Burgundy Gets Stuck In An Elevator During Podcast | iHeart Itd be like being able to walk away with your channel.